Whole Lotta Hygge

We don’t have a word for this feeling in the English language, but that’s to our disadvantage. Hygge (pronounced hue-guh, not hoo-guh) is an absolute obsession in the Danish culture. In general, it refers to achieving a balance in one’s life – a sense of happiness, contentedness, and kinship.

At its core, hygge acknowledges a special moment — whether alone or shared with family and friends, at home or out, ordinary or extraordinary – that is filled with warmth, coziness, and charm. Perhaps it’s the long, cold, dark winters that make hygge so essential to the Danish lifestyle; whatever the reason, we encourage everyone to seek and recognize more moments of hygge in their everyday experiences.

Copenhagen’s Torvehallerne Market & Food Hall

We observed many brands that exemplify elements of Hygge including Illum, Paustian, and Hay, but nowhere was it more on display than at Copenhagen’s Torvehallerne Market & Food Hall where the Danes come to celebrate the simple pleasures of home, food, family, and friends.

Hygge Is…

  • The art of creating intimacy and celebrating simplicity
  • The act of establishing simple rituals to celebrate the everyday and remove drudgery
  • Creating art out of the commonplace and routine
  • And especially, being present enough to recognize when the ordinary feels extraordinary