Irreverent Branding


ir·rev·er·ent (adjective): showing a lack of respect for people or things that are generally taken seriously.

And branding needs to be taken seriously, right?! Wrong.

As we toured through Europe, we all came across branding or messaging that caught our eye because of its irreverent nature. This style not only draws the customer in then bust also creates a memory recall later. It’s a two-for-one deal!

Ace Hotel London Shoreditch

Located in one of the most up-and-coming and creative areas of London, the Ace’s branding aligns perfectly with the vibe of the surrounding area. While there isn’t a lot of collateral or messaging in the guestroom, what is there, appears in unexpected locations or materials and always in an irreverent tone.

Flying Tiger

A Danish retail chain, they sell more than just products: “We want to surprise, to inspire and make you smile.”‘ And maybe help you pass the time?

Hotel Düsseldorf Mitte

Obviously you are going to be greeted by brightly colored animal sculptures and Koi carp floating skyward at a stylish, modern hotel in the center of Düsseldorf. Obviously.

Frites Belgique

These are some amazing fries with two sides of sauce … a little bit of attitude!


One Way to make a “lasting” impression…