Movement of Light (Play & Motion)
Light is an integral part of environmental design and although it is typically perceived unconsciously, it creates a mood and many times a focal point and/or a point of difference for a branded experience. Light can create motion and movement to express emotion, graphics and intrigue.
The role of lighting can very from making one feel comfortable to creating energy through movement to creating focus on a particular product or focal and everything in between.
The following are just a few highlights of many innovative products and uses for lighting to inspire and engage.